A free booklet
Fifteen Things Every Service Founder Has to Get Right
Pulled from the fifty-six worksheets inside The Founder’s Operating System, and rewritten for people who sell their expertise.
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What’s inside
Fifteen things, in five parts, ordered the way the work actually arrives. Each one says what it is, what ignoring it costs you, what it looks like in a real firm, and one move you can make this week. It closes with fifteen questions you should be able to answer, so you finish knowing which piece of work is next.
Mindset
01
You’re running on defaults you can’t see.
02
Feeling better isn’t the same as fixing it.
03
Nobody is coming to check.
Offer
04
Every bespoke job is a prototype you forgot to charge for.
05
Test the new service before you build the ability to deliver it.
06
Your hours are your inventory. Count them or you’re guessing at everything.
Reach
07
Positioning is what you leave out.
08
Earn attention before you rent it.
09
One channel. Say out loud which one you’re not doing.
Scale
10
There are two kinds of sale. Know which one you’re running.
11
If a new person couldn’t run it in week two, it isn’t a process.
12
A hire costs the full salary times the honest months.
Finances
13
Profit and cash answer different questions.
14
Price too high and somebody tells you. Price too low and nobody does.
15
Decide the money moves while you’re calm.
