The One Problem I Couldn't Solve
**A Special Edition of The Operator**
This post is different from what I usually write. It's not about business strategy, financial performance, or the mechanics of ownership. It's about a personal experience that fundamentally changed how I think about all three.
It's the most personal story I've shared here, and perhaps the one that best explains why I do the work I do today.
I spent much of my life believing that almost any problem could be solved. Then I received a phone call that changed the way I thought about everything.
Eleven years ago, I received a phone call that I can still hear as clearly as if it happened yesterday.
I was on the East Coast, nearing the end of a weeklong business trip. My friend and hematologist, Dr. Sami, was on the line.
“George, I'd like you and Christine to come into my office as soon as you get back.”
He didn't say much more.
He didn't have to.
For months, my doctors had been trying to explain why my blood counts were steadily declining. It had started innocently enough during an annual physical. A few numbers were slightly off. Nothing particularly alarming.
Perhaps an ulcer. Maybe some internal bleeding. Something we could identify, treat, and put behind us.
I was referred to a gastroenterologist and went through what seemed like every test imaginable. An endoscopy. A colonoscopy. Even a camera traveling through my digestive tract.
Nothing.
My gastrointestinal system was in excellent shape. My blood counts, however, continued to deteriorate.
Eventually, my physician suggested I see a hematologist. He was quick to reassure me that this didn't necessarily mean cancer. There were plenty of blood disorders, he explained, many of them quite treatable.
So I called Sami, an old friend, and arranged to have blood drawn at his office before leaving on my business trip.
And now, several days later, he wanted to see both my wife and me.
Immediately.
I don't remember much about that night. I remember not sleeping. I remember my mind moving between possibilities I didn't want to consider. And I remember the flight home feeling longer than any flight I'd ever taken.
Christine picked me up at the airport, and we drove directly to Sami's office.
He looked at us and delivered the news.
“You have multiple myeloma, George.”
Cancer.
An incurable blood cancer.
He explained that treatment options were available, but the disease was serious. Chemotherapy would need to begin quickly. A bone marrow transplant was likely. We would also explore newer immunotherapies.
I heard the words, but my mind had already gone somewhere else.
My children.
They were 16, 14, and 11.
“Doc, I just need ten years,” I told him. “I need to see my kids through high school. Is that even possible? What are my chances of making it to 60?”
I'll never forget his response.
With a confidence and compassion that still resonate with me today, he said:
“Don't worry, George. You're going to make it to 90.”
I had no idea whether he believed that.
But I needed to hear it.
And in that moment, I chose to believe him.
Everything I Thought I Controlled
At the time, I was running a cybersecurity services business with more than 50 employees.
Our biweekly payroll alone was approaching $170,000.
We had just raised $2.5 million in new capital to finance the most ambitious growth initiative in our company's history. We were expanding nationally, building a recognizable brand, and pursuing opportunities that had taken years to develop.
My mortgage was enormous. Nearly my entire financial future was tied to the business.
And my wife, at just 46, was suddenly confronting the possibility of becoming a widow.
There were employees counting on me. Investors expecting results. Customers depending on our services. A family whose financial security rested largely on my shoulders.
And now I was facing months of chemotherapy and a possible transplant, with no certainty about how my body would respond.
For most of my professional life, I'd been comfortable with difficult situations.
A business problem had a solution. Maybe not an obvious one. Maybe not an easy one. But with enough information, enough determination, and enough experience, I could usually find a way forward.
I could make a decision.
I could change a strategy.
I could replace a process, restructure a team, or negotiate my way through a crisis.
I could do something.
Cancer was different.
I couldn't negotiate with it.
I couldn't outwork it.
I couldn't put together a strategic plan that guaranteed the outcome.
For the first time in my adult life, I was confronting a problem that didn't care how hard I worked, how much experience I had, or how determined I was to succeed.
And yet, something unexpected happened.
I felt remarkably calm.
Not because I misunderstood the seriousness of the diagnosis. I understood it all too well.
Perhaps somewhere beneath that calm I was frightened. Perhaps I was angry. I can't say for certain.
But there was a quiet conviction inside me that I would get through this.
I had a sense that I was entering a new chapter of my life, one that might ultimately leave me stronger and wiser.
My family immersed themselves in learning everything they could about multiple myeloma. There was no shortage of frightening information, difficult treatment stories, and grim possibilities.
I chose a different approach.
I wasn't going to pretend the disease didn't exist.
But I wasn't going to let it become my identity.
Five Rules for a New Life
My diagnosis came on a Friday.
On Monday morning, I was back in the office.
I told my employees what was happening. I explained that treatment was ahead of me. And then I went about my work.
Some people might interpret that as denial.
I didn't see it that way.
I saw it as a decision.
I was going to participate fully in my treatment, follow the medical advice I trusted, and do everything reasonably within my power to get well.
But I was also going to continue living.
Around that time, I wrote down five rules. I called them my “New Life” rules.
They were simple:
1. Never talk or look like a cancer patient.
2. Don't make the disease the center of your life.
3. Don't live in fear.
4. Always be an inspiration.
5. Accept every day as it is.
These weren't instructions for anyone else facing cancer. They were promises I made to myself.
They gave me something to hold on to when so much else was uncertain.
And eleven years later, they remain part of how I approach life.
But looking back, I realize that the most important change wasn't captured in those five rules.
It was something much more uncomfortable.
Cancer forced me to confront the kind of man I had become before the diagnosis.
And that was a problem I hadn't even realized needed solving.
The Illusion of Control
Before cancer, my business consumed me.
Not just my working hours. My attention. My energy. My emotional capacity.
We were growing quickly, developing a national presence in cybersecurity training, adding complexity, and facing the inevitable pressures that accompany an expanding company.
I was deeply invested in making it all work.
And somewhere along the way, I began treating everything else in my life as secondary.
My family received whatever time was left over.
My friendships became increasingly distant.
Even my relationships at work were suffering, although I didn't recognize it at the time.
Years later, after I exited the business, several former colleagues told me something that was difficult to hear.
During the couple of years before my diagnosis, I'd become increasingly autocratic. I wasn't listening. I wasn't particularly mindful of how my decisions and behavior affected the people around me.
They were right.
I had become so convinced of my own judgment, so focused on the destination, that I had stopped paying enough attention to the people traveling with me.
At the time, I would have told you I was in control.
I understood the business. I knew where we were going. I had a plan.
But what I called control was, in many ways, arrogance.
Perhaps even a touch of narcissism.
I believed that because I could direct the business, I could somehow direct the rest of my life.
I couldn't.
I wasn't in control of how my wife experienced our marriage.
I wasn't in control of how my children experienced their father.
I wasn't in control of how my employees experienced my leadership.
I could influence those relationships. I could nurture them. I could neglect them.
And, increasingly, I was choosing neglect.
Not intentionally. Not maliciously.
But neglect nonetheless.
The most troubling part is that, somewhere inside, I knew it.
I knew I wasn't giving my family enough of myself. I knew friendships were fading. I knew I wasn't always the leader I wanted to be.
So why didn't I change?
Because I thought I had time.
That was the bargain I'd made with myself.
Build the business now. Make the sacrifices now. Achieve the financial goals now.
Then, someday, I'd make it right.
I'd spend more time with Christine.
I'd be more present for my children.
I'd reconnect with friends.
I'd become the thoughtful, attentive leader I imagined myself to be.
There would be time for all of that.
Later.
Later was the most dangerous word in my vocabulary.
When Time Stops Being an Abstraction
Before my diagnosis, I assumed I had another thirty years or more ahead of me.
Thirty years to accomplish what I wanted professionally.
Thirty years to enjoy what I'd built.
Thirty years to repair whatever relationships had suffered along the way.
Then, in one conversation, that assumption disappeared.
Suddenly, I was contemplating the possibility that my remaining life might be measured in a handful of years.
Perhaps as few as two.
Think about what that does to your priorities.
The business deal that seemed so important yesterday suddenly looks different.
The argument you had with your spouse feels painfully insignificant.
The evening you missed with your children because of another late meeting becomes something you wish you could have back.
And the idea that you'll make time for the people you love once things settle down begins to sound absurd.
Because things never really settle down.
There is always another opportunity. Another challenge. Another quarter. Another milestone.
For ambitious people, the finish line has a remarkable habit of moving just as we approach it.
I had spent years convincing myself that I was sacrificing the present to create a better future.
But what if the future I was sacrificing everything for never arrived?
That was the question cancer placed in front of me.
And unlike the many difficult questions I'd faced in business, I couldn't delegate this one.
I had to answer it myself.
I Didn't Want to Stop Building
You might expect that a diagnosis like mine would have prompted an immediate decision to sell the company, abandon professional ambitions, and spend every remaining moment with family.
It didn't.
I still loved building businesses.
I still enjoyed the challenge, the competition, the creativity, and the satisfaction of watching an idea become something real.
Cancer hadn't taken that away from me.
Nor did I suddenly conclude that ambition was misguided or that business success was unimportant.
I believed in what we were building.
I wanted to see it through.
But I no longer wanted the business to consume everything around it.
That distinction changed the way I began thinking about my life.
I didn't need to stop being an entrepreneur.
I needed to stop using entrepreneurship as an excuse for not being fully present elsewhere.
I didn't need less ambition.
I needed a better understanding of what my ambition was supposed to serve.
And I didn't need to surrender control of my business.
I needed to recognize that controlling a business and living a meaningful life were two very different things.
For years, I had approached life as though success was sequential.
First, build the business.
Then, create financial security.
Then, enjoy life.
Then, give your family the attention they deserve.
Then, become the person you've always intended to be.
Cancer taught me that life doesn't necessarily honor that sequence.
You don't get to decide how much time remains after the business is built.
You only get to decide what you do with the time you have now.
What I Know Eleven Years Later
It's been eleven years since that conversation in Sami's office.
Eleven years I once wondered whether I'd have.
I wish I could tell you that the diagnosis instantly transformed me into a perfectly balanced husband, father, friend, and leader.
It didn't.
Old habits don't disappear because of a frightening medical diagnosis.
Ambition doesn't simply turn itself off. Neither does impatience, ego, or the instinct to take control when things become difficult.
I still have to work at those things.
But something fundamental did change.
I stopped believing that time was a resource I could take for granted.
And I became far more conscious of the difference between building a successful business and building a successful life.
That distinction now influences how I think about ownership.
It's one of the reasons I care so deeply about the work I do through Two Weeks Out.
I meet people who are building businesses, pursuing independence, and trying to create something meaningful for themselves and their families.
I understand their ambition because I've lived it.
I understand the pressure, the financial risk, the long hours, and the extraordinary personal commitment that ownership demands.
I also understand how easily the business can become the center of everything.
How quietly the years can pass.
How convincing we can become when explaining to ourselves why the people and experiences that matter most will simply have to wait.
And how dangerous that thinking can be.
I'm not suggesting that business owners should work less, aim lower, or feel guilty about pursuing something extraordinary.
Quite the opposite.
Build something extraordinary.
Take the risks worth taking.
Pursue the opportunities that excite you.
But don't confuse the success of your business with the success of your life.
And don't assume you'll have unlimited time to reconcile the two.
Because one day, whether through illness, loss, age, or simply the passage of time, the future you've been counting on may suddenly look very different.
I still think about that conversation with Sami.
I think about the frightened father who asked for just ten more years so he could see his children finish high school.
And I think about how differently that man understood success from the businessman who had walked into the office that morning.
Before cancer, I measured the future largely by what I hoped to accomplish.
That day, I measured it by the people I hoped to remain here for.
There is a lesson in that distinction that I'm still learning.
The business was never supposed to be the destination.
It was supposed to help make the life I wanted possible.
And perhaps that's the question every owner should ask from time to time:
Am I building a business that serves my life—or am I building a life that serves my business?
I wish I hadn't needed a cancer diagnosis to begin asking it.
But I'm grateful I had the chance.
Until next time,
George
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